Franklin's Index of Viable Entrepreneurism
For an entrepreneur, the statistics can be daunting: only one company in five gets to celebrate its fifth year anniversary.
Pitfalls abound:
Does the offering clearly address a need in the marketplace?
How strong is the business plan?
Is the market right?
Is there sufficient funding?
Is the right management team in place, and have its members met with success before?
There are so many variables: Management, Finance, Product or Service, Sales, Marketing... the list goes on and on.
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